2009 survey
On 3 November 2009 Girlguiding UK launched the first Girls’
Attitudes Survey. This landmark piece of research was the first
time we had gone beyond surveying our membership in order to seek
the views of a representative sample of girls from across the
United Kingdom. The survey findings provided a unique snapshot of
the opinions, attitudes and experiences of girls in the UK at that
specific point in time and enabled us to identify and measure the
difference in attitudes which existed between the age of 7 and 21
year old girls.
Each year’s survey makes essential reading, particularly for
those who work directly with young people, enabling them to better
understand their constituents. It also provides key evidence for a
broad spectrum of other parties: for policy-makers as they seek to
develop policies relevant and appropriate to a young audience, for
opinion-formers in the media as they try to articulate the voice of
modern Britain, and for academics as they undertake research in
this field.
The research is representative of all girls and young women
across England, Wales, Scotland and Northern Ireland, and is not
restricted to those involved in guiding. Sample sizes were boosted
in Scotland, Wales and Northern Ireland, to give adequate numbers
to look at results separately for each nation, and the data was
weighted at analysis to restore representation.
The majority of interviews were completed online, with 7-16 year
olds doing this in school, whilst the older age group were
interviewed via an online panel. Additional face to face interviews
were carried out with young women who were not in education,
employment, or training, to ensure that this potentially
marginalised group was fully represented.
Please feel free to use the data tables and reports in your
work. All we ask is that you send us a copy of any work you publish
and reference Girlguiding UK as follows: Published by Girlguiding
UK. © The Guide Association 2009/2010/2011 (delete as
applicable).
The raw data, reports in PDF format and the
questionnaires from the 2009 survey can be downloaded from the
box to the right-hand side of this page.