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2010 survey

More than 1200 girls and young women aged between 7 and 21 took part in the 2010 Girls’ Attitudes Survey. A cross section of girls across the UK were asked about their attitudes to key social, political and economic issues, in a follow up to the first Girls’ Attitudes Survey carried out last year.

Take a look at our video highlighting the results.

Repeating the survey year on year provides us with the information we need to track the changing experiences of girls over time and in the long-term we hope that the Girls’ Attitudes project will enable us to make a significant contribution to the overall body of knowledge about the lives of girls and young women in today’s society. However, each year’s survey represents a valuable contribution in its own right and for this reason we are providing this archive for all interested parties to use and access.

The survey covers five topic areas, which were put forward by girls within the guiding movement as areas that are important and interesting.

  • Family and Relationships
  • Environment and World Events
  • Education, Training, Skills and Careers
  • Society, Culture and Community
  • Health and Wellbeing

Questions were designed to follow up views identified at the previous survey, and explore in greater depth. To ensure the questions were relevant to girls aged 7 to 21, a panel of young women from within the guiding movement worked with the project team to develop the 2010 survey. Core questions were asked across the full age range, so that changes in attitudes as girls get older can be tracked.

The research is representative of all girls and young women across England, Wales, Scotland and Northern Ireland, and is not restricted to those involved in guiding. The majority of interviews were completed online, with 7-16 year olds doing this in school, whilst the older age group were interviewed via an online panel. Additional face to face interviews were carried out with young women who were not in education, employment, or training, to ensure that this potentially marginalised group was fully represented.

Fieldwork took place during March and April 2010.

Please feel free to use the data tables and reports in your work. All we ask is that you send us a copy of any work you publish and reference Girlguiding UK as follows: Published by Girlguiding UK. © The Guide Association 2009/2010/2011 (delete as applicable).

The raw data, reports in PDF format and the questionnaires from the 2010 survey can be downloaded from the box to the right-hand side of this page.